# Overview

### Introduction

The Products API enables you to manage product catalog entries in VU Custom. It provides endpoints for creating, retrieving, updating, and deleting products, along with their variants and associated properties.

### Core Concepts

#### Product Structure

A product in VU Custom consists of:

* Basic product information (name, category, etc.)
* Product variants (specific SKUs, UPCs)
* B2B specific settings
* Customization settings
* Product status (active/inactive)

### Key Features

#### Product Categories

* Products can be assigned to specific categories
* Categories help organize products logically
* Used for filtering and organization

#### Product Variants

* Multiple variants can exist for a single product
* Each variant can have:
  * Unique SKU
  * Unique UPC
  * Specific name
  * Individual price point

#### B2B Support

* Products can be flagged for B2B channels
* Special B2B-specific attributes
* Business customer targeting

#### Customization Settings

* Flag for customize-only products
* Integration with customization templates
* Product-specific customization rules


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